Claude Prompts for PR & Communications
Prompts for media relations, executive communications, crisis response, and thought leadership.
24 prompts
Draft a public apology statement
advancedWrite a public apology that lands as accountable rather than performative — concrete remediation, no hedging, and the specific words that matter.
Outline a byline article for a target publication
intermediateBuild an editor-ready byline outline calibrated to a specific publication's voice, length, and what they actually accept.
Draft the narrative arc for a CEO keynote
advancedBuild the narrative spine of a CEO keynote — the through-line, the three movements, and the moments that earn applause and ship as quotes.
Cofounder letter to customers about a major shift
advancedDraft a personal letter from a cofounder to customers about a strategic shift, pivot, pricing change, or hard decision.
Internal announcement of an executive change
intermediateDraft an internal email announcing an executive hire, departure, or role change that respects the team and lands the news cleanly.
Write a conference talk proposal that gets accepted
intermediateSubmit a talk proposal calibrated to a specific conference's program — the abstract, the takeaways, and the speaker bio that get past program committees.
Plan content syndication across owned, earned, and paid
intermediateBuild a syndication plan for one piece of content that maximizes the trips it earns across owned, earned, and paid channels — without diluting the original.
Draft a crisis holding statement
advancedIssue a holding statement during an active crisis when facts are incomplete — buy time without making it worse.
Customer-facing communication about a data incident
advancedNotify customers about a data incident with the precision required by regulators and the directness required by trust.
Request an embargo on a story with rationale and terms
intermediateDraft a precise embargo request email that gives a journalist clear terms, a real reason, and an easy yes.
Draft a personal-voice exec newsletter
intermediateWrite a personal-voice newsletter from an executive to investors, customers, or operators that reads like a letter, not like marketing copy.
Rewrite an executive bio for different audiences
intermediateProduce a tight, audience-tuned executive bio in three lengths and three registers — board, conference, and web — without the LinkedIn-resume cadence.
Craft a quotable expert quote for a journalist's piece
intermediateWrite three quote options for an executive responding to a journalist's request — sharp, specific, and impossible to paraphrase out.
External communications draft for a government customer after a security incident
advancedDraft a clear, contractually appropriate notification to a government customer following a security incident, including scope, response actions, and required reporting commitments.
Develop a defensible POV on an industry trend
intermediateBuild an internal POV document on an industry trend that the executive can use across press, speaking, and customer conversations — sharpened against the strongest counter-argument.
Influencer outreach template with deliverables and FTC disclosure language
intermediateGenerate an influencer outreach email with clear deliverables, compensation, timeline, and FTC-compliant disclosure language.
Prep an executive for a print or podcast interview
advancedBuild an interview prep doc that gives an executive the questions to expect, the messages to land, and the traps to avoid.
Pitch a story to a specific journalist
intermediateWrite a tailored pitch email to a named journalist that reads like you've read their last five pieces — because Claude has.
External statement after a layoff
advancedDraft an external statement following a layoff that protects the brand, respects departing employees, and avoids the standard tech-layoff template.
Ghostwrite a LinkedIn post in a CEO's voice
intermediateWrite a LinkedIn post that sounds like the executive actually wrote it — not like a comms team performing thought leadership.
Build a tiered media pitch list for a specific story
intermediateGenerate a tiered list of journalists to pitch for a specific story, with the angle each one would care about and notes on past coverage.
Plan amplification for a press mention
intermediateTurn a press mention into a fully amplified moment — owned channels, employee shares, customer outreach, and follow-on assets.
Draft a press release for a launch, funding, or hire
intermediateDraft a wire-ready press release that journalists can quote from without rewriting — strong lede, real news, named sources.
Rewrite one message for X, LinkedIn, and email
beginnerTake one core message and rewrite it for the rhythms of X, LinkedIn, and email — same argument, three native voices.
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