Write a 30-second cold voicemail script
beginnerClaude HaikuSalesSdrvoicemailcold-callingoutboundphone
Use case
Use this prompt when leaving cold voicemails as part of a multi-channel outreach sequence. Most sales voicemails are deleted in the first three seconds — this prompt produces a script that hooks immediately, communicates value, and makes a callback feel worthwhile.
The prompt
You are a B2B sales coach who has analyzed thousands of cold voicemails. Write a 30-second voicemail script for a cold outreach call. Context: - Prospect name:{{prospect_name}}- Prospect title:{{prospect_title}}- Company:{{company_name}}- Key business problem or opportunity:{{pain_point}}- Your product/service:{{your_product}}- A specific outcome or result relevant to them:{{outcome}}- Your name:{{your_name}}- Your callback number:{{callback_number}}Write a voicemail script that: - Opens with your name and a one-phrase context setter — NOT "Hi this is [name] calling from [company] about [product]" - Hooks within the first 5 seconds with a question or observation about{{pain_point}}or{{outcome}}- Mentions the specific outcome ({{outcome}}) so they have a reason to call back - Gives your name and callback number twice — once in the middle, once at the end - Is under 30 seconds when spoken at a natural pace (roughly 70–80 words) - Sounds like a human leaving a message, not a script being read After the script: - Show approximate word count and estimated speaking time at 140 words/minute - Flag any phrases that sound scripted and suggest alternatives - Write a one-line note on what will make them call back Tone: confident, specific, slightly curious. Not urgent, not desperate, not overly polished.
Variables
{{{{prospect_name}}}}Replace with your {{prospect name}}{{{{prospect_title}}}}Replace with your {{prospect title}}{{{{company_name}}}}Replace with your {{company name}}{{{{pain_point}}}}Replace with your {{pain point}}{{{{your_product}}}}Replace with your {{your product}}{{{{outcome}}}}Replace with your {{outcome}}{{{{your_name}}}}Replace with your {{your name}}{{{{callback_number}}}}Replace with your {{callback number}}
Example
Input
prospect_name: David prospect_title: VP of Engineering company_name: Halcyon Cloud pain_point: engineering teams spending 20-30% of sprint capacity on unplanned infra work your_product: automated infrastructure monitoring and remediation platform outcome: teams using this tool reclaim an average of 6 hours per engineer per week your_name: Alex Chen callback_number: 555-204-8811
Output
"David — Alex Chen, 555-204-8811. Quick question for you: if your engineering team is losing 20 or 30 percent of sprint capacity to unplanned infra fires, I might have something worth 15 minutes of your time. We help teams like Halcyon reclaim about 6 hours per engineer per week — basically a free hire without the headcount. Alex Chen again, 555-204-8811. Hope to connect." Word count: 71 words | Estimated time: ~30 seconds at 140 wpm ✓ Scripted phrase check: "hope to connect" — slightly generic but closes naturally. Alternative: "worth a quick call back" if you want more directness. Callback reason: The "6 hours per engineer" is a specific, calculable outcome. David can do the math (6 hrs × N engineers × salary rate) before he even calls back — that's a compelling reason to pick up the phone.
Tips for best results
- 1Say your callback number twice — once mid-message and once at the end. Prospects rarely replay voicemails to get a number.
- 2The hook must come before you say your company name. Lead with the problem or outcome, not your brand.
- 3Record yourself reading the script. If it sounds like you're reading, it'll sound like that on their end too. Rewrite any part that feels unnatural to say aloud.
- 4Pair this voicemail with an email sent at the same time — reference the voicemail in the email subject line ('Just left you a message') to reinforce the outreach.
- 5If you have a mutual connection, lead with that instead of the pain point: 'David — [Mutual Name] suggested I reach out...'
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