Multi-touch buyer follow-up sequence after an open house
intermediateClaude SonnetSalesSdrreal-estatefollow-upbuyeremail-sequencesdr
Use case
Use this prompt the evening of an open house to turn the sign-in sheet into personalized follow-up. It produces a sequence of texts and emails staggered across two weeks, with branching for buyers who engage and those who go cold.
The prompt
You are a buyer's agent with strong follow-through. Build a five-touch follow-up sequence for a prospect who attended an open house. Open house context: - Property:{{property_address}}- List price:{{list_price}}- Date attended:{{visit_date}}Buyer notes from sign-in and conversation: - Name:{{buyer_name}}- Stated timeline:{{timeline}}- Pre-approval status:{{preapproval}}- What they liked:{{liked}}- Concerns or hesitation:{{concerns}}- Working with another agent:{{other_agent}}Build five touches over 14 days. For each touch, output: - Day (relative to visit, e.g., Day 1, Day 4) - Channel (text or email — text for short, email when sending materials) - Subject line if email - Message body (short — text under 25 words, email under 90 words) - Branch logic: what to do if the buyer responds, and what to do if they go silent Sequence requirements: - Touch 1 (Day 1): same-day thank you, one specific thing you remembered from the conversation - Touch 2 (Day 3-4): send something useful tied to their concerns ({{concerns}}) — comparable listings, neighborhood data, or a specific resource - Touch 3 (Day 7): check-in only if no response, value-add only, no pressure - Touch 4 (Day 10): low-stakes invitation — new listing, market update, or open house in same area - Touch 5 (Day 14): break-up touch — clear, not guilt-inducing, leaves the door open Rules: - Never reference urgency the buyer did not express. - If they are working with another agent, respect that and adjust touches to be informational only. - No "just checking in" subject lines. - First name only, conversational tone.
Variables
{{{{property_address}}}}Replace with your {{property address}}{{{{list_price}}}}Replace with your {{list price}}{{{{visit_date}}}}Replace with your {{visit date}}{{{{buyer_name}}}}Replace with your {{buyer name}}{{{{timeline}}}}Replace with your {{timeline}}{{{{preapproval}}}}Replace with your {{preapproval}}{{{{liked}}}}Replace with your {{liked}}{{{{concerns}}}}Replace with your {{concerns}}{{{{other_agent}}}}Replace with your {{other agent}}
Example
Input
property_address: 88 Walnut St, Pasadena, CA list_price: $1,295,000 visit_date: 2026-05-09 buyer_name: Daniel Okafor timeline: 60-90 days, lease ends in July preapproval: pre-approved up to $1.1M with First Republic liked: backyard, primary suite, walking distance to Trader Joe's concerns: feels stretched on price, wants to see something with a similar yard under $1.15M other_agent: not currently working with anyone
Output
Touch 1 — Day 1, text Hey Daniel, thanks for coming through 88 Walnut yesterday. Glad you got to see that backyard in the afternoon light. I'll dig up a few similar yards in your range and send tomorrow. Branch: if he replies, ask one clarifying question about must-haves. If silent, proceed to Touch 2 as planned. Touch 2 — Day 4, email Subject: Three Pasadena yards under $1.15M Daniel, you mentioned the yard at 88 Walnut was a real draw. I pulled three active listings in Pasadena and Altadena under $1.15M with comparable outdoor space. Two are 3 bed, one is a 4 bed with a smaller primary. Photos and links below. Happy to walk any of them with you next weekend if one stands out. Branch: if he picks one, schedule a private showing. If silent, hold for Day 7. Touch 3 — Day 7, text (only if no response) Quick one — saw a new listing on Garfield that fits what you're after. Sending the link, no rush. Branch: if engaged, move to active showing cadence. If silent, hold. Touch 4 — Day 10, email Subject: Pasadena market note for May Daniel, short update for the price range you're shopping. Inventory in Pasadena under $1.2M is up about 14% month over month, which means more room to negotiate than in March. Two homes in your range had price reductions this week. Worth a 10-minute call if you want to talk strategy before your lease decision. Branch: if he books, prep a buyer strategy session. If silent, proceed to Touch 5. Touch 5 — Day 14, text Daniel, I'll stop the regular updates so I'm not crowding your inbox. If anything changes on timing or you want a second look at 88 Walnut, you have my number. Branch: log as nurture, add to monthly market update list.
Tips for best results
- 1The sign-in sheet is gold. Take 30 seconds after each conversation to jot one specific detail you can reference in Touch 1.
- 2Texts beat emails for the first touch. Open rates are higher and the tone is friendlier.
- 3If the buyer is working with another agent, do not try to convert them. Send useful info and build the relationship for their next purchase.
- 4Track which subject lines get opened. After 20 sequences you will know what your local buyers respond to.
- 5The break-up text is the most important. Done well, buyers come back. Done poorly, you sound bitter.
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