Write a 2-minute product pitch script
intermediateClaude SonnetSalesSales Enablementpitchproduct-messagingsales-enablementscript
Use case
Use this prompt when a new product feature ships and you need reps to articulate its value quickly and consistently. A 2-minute pitch is the core unit of sales communication — this prompt ensures every rep leads with outcomes, not functionality.
The prompt
You are a sales enablement leader and expert communicator. Write a 2-minute verbal pitch script for a new product feature. Context: - Product name:{{product_name}}- New feature name:{{feature_name}}- What the feature does (technical):{{feature_description}}- The problem it solves for the customer:{{customer_problem}}- Who benefits most (role/persona):{{primary_persona}}- Key outcome or result it delivers:{{key_outcome}}- One customer proof point or early result (if available):{{proof_point}}- What they had to do before this feature existed:{{before_state}}Write a 2-minute pitch script (~250–280 words at natural speaking pace) that: - Opens with a relatable description of the customer's problem (the "before state") — NOT with the feature name or what it does - Transitions to the feature as the solution only after the problem is established - Uses the "before/after/proof" structure: what life was like before, what's different now, real evidence it works - Explains the feature in plain English — no technical jargon, no acronyms unless you define them - Anchors to a specific outcome ({{key_outcome}}) with a number if possible - Closes with a question that invites the prospect to see themselves in the scenario Format: - Write it as a natural script with natural paragraph breaks and pauses - Add [PAUSE] cues where the speaker should stop and wait for a reaction - Add one [OPTIONAL: share screen here] cue if there's a logical moment to show the feature - Include a 10-word "elevator version" at the end — the single-sentence version for hallway conversations Tone: confident, conversational, credible. Not excited-sales-voice.
Variables
{{{{product_name}}}}Replace with your {{product name}}{{{{feature_name}}}}Replace with your {{feature name}}{{{{feature_description}}}}Replace with your {{feature description}}{{{{customer_problem}}}}Replace with your {{customer problem}}{{{{primary_persona}}}}Replace with your {{primary persona}}{{{{key_outcome}}}}Replace with your {{key outcome}}{{{{proof_point}}}}Replace with your {{proof point}}{{{{before_state}}}}Replace with your {{before state}}
Example
Input
product_name: Velox feature_name: Smart Queue Routing feature_description: AI-powered inbound lead routing that analyzes lead attributes and historical win data to assign leads to the best-fit rep in real time customer_problem: inbound leads are being routed by round-robin or territory, not by which rep is most likely to win the deal primary_persona: VP of Sales, Revenue Operations key_outcome: 23% increase in inbound win rates in beta, with no change in lead volume proof_point: Cascade Software saw a 31% lift in Q1 win rate within 60 days of enabling the feature before_state: manually reviewing and reassigning leads, or leaving it to round-robin and hoping for the best
Output
[Script] Here's something most sales teams live with but never question: your best rep and your newest rep get the same inbound leads. Round-robin is fair, but fair isn't the same as optimal. [PAUSE] If you think about the leads your team closed last quarter versus the ones that went quiet — a lot of that outcome had nothing to do with the lead quality. It had to do with which rep got it. [OPTIONAL: share screen here] What we built is called Smart Queue Routing. Instead of distributing leads by turn order or geography, it analyzes every inbound lead against your historical close data — deal size, industry, persona, source, timing — and routes it to the rep most likely to convert it, in real time. No manual reassignment. No RevOps sitting in Salesforce moving records around. The routing happens before a rep even sees the lead in their queue. In beta, teams using Smart Queue Routing saw a 23% increase in inbound win rate on average — without changing lead volume, sales headcount, or process. Cascade Software saw a 31% lift in their Q1 win rate within 60 days of enabling it. [PAUSE] So my question for you is: if you looked at your last 90 days of inbound leads, how confident are you that the right rep got the right lead every time? --- Elevator version: "AI routing that sends every inbound lead to the rep most likely to close it."
Tips for best results
- 1Rehearse the script before delivering it — a scripted pitch sounds scripted unless you internalize it. Run it 3 times before using it on a real call.
- 2The [PAUSE] cues are where you learn the most. If the prospect doesn't react during a pause, the problem framing isn't landing — you haven't found their pain yet.
- 3Customize the proof point for each prospect's industry if possible. A logistics company cares about case studies from logistics, not SaaS.
- 4Ask Claude to write a 30-second version of the same pitch for trade show or event use — different format, same structure.
- 5After reps deliver this pitch a few times, run a debrief: which part of the script consistently gets the best reaction? Move that earlier.
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